U.S. Bank Sr. Marketing Analyst in St. Paul, Minnesota
At U.S. Bank, we're passionate about helping customers and the communities where we live and work. The fifth-largest bank in the United States, we’re one of the country's most respected, innovative and successful financial institutions. U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.
Job DescriptionThis individual will support effective delivery of digital media to acquire high-quality prospect and cross-sell credit card applications. Responsibilities include driving clear media measurement, using data to optimize digital targeting and analyzing audience characteristics to improve card applicant behavior. The candidate will work both in a consultative role with the RPS IM digital media team and media agency as well as be hands-on with digital and 1st party customer data to deliver analytical insights.
Candidate should have experience working with a wide range of data from 1st party customer data to tagged site behavior to off-us bidding platform and 3rd party audience data. Knowledge of data management platforms (DMP) and digital analytics tools (specifically Adobe Martech tools) as well as knowledge of cookies/identity solutions will be helpful for success. In particular, candidate will have experience applying their technical and data knowledge to addressing business goals related to customer acquisition and media optimization.
Ideal candidate will have strong business analysis, relationship building and communication skills in addition to digital and data acumen. They will be relied upon as the subject matter expert on digital data analytics including techniques for linking digital identities with offline 1st party data. Candidate will explain complex digital concepts to a range of stakeholders from senior management to operational experts to data wranglers and technologists.
Core Job Responsibilities • Deliver insights and provide actionable recommendations related to customer and prospect behavior and media/offer response characteristics • Understand and drive media measurement solutions, particularly Multi-Touch Attribution (MTA) • Collaborate with digital media and advertising partners to ensure common understanding and consistent utilization of targeting, analytics and reporting • Develop targeted audiences for acquisition campaigns across offline and online channels to support consistent customer experience and KPI’s • Drive effective utilization of Martech stack to deliver optimal digital audiences for personalization and paid digital media. Martech stack includes Adobe Analytics, Adobe Audience Manager and LiveRamp / Acxiom
Basic Qualifications - Master's degree in data and technology management, or equivalent work experience - Five to ten years of experience in data management and business intelligence in the financial services industry
Preferred Skills/Experience • Strong technical skill with SQL, R, SAS, Hadoop, Python, Netezza or equivalent • Working knowledge with analytics data visualization tools such as Tableau, Power BI, Datorama or similar tools • Experience working with digital analytics and marketing automation technologies such as Adobe Analytics, Google Analytics, Adobe Audience Manager • Working knowledge of advanced measurement systems such as Multi-Touch Attribution or Media Mix Modeling • Skilled in translating business questions into analytics requirements • Experience working with digital data including connecting dotcom site data to offline 1st party customer data • Experience packaging and presenting analytical output to a range of stakeholders • Experience in the financial services industry • Experience interfacing directly with Martech partners such as Adobe, Oracle, LiveRamp, Acxiom, etc.
Benefits: Take care of yourself and your family with U.S. Bank employee benefits. We know that healthy employees are happy employees, and we believe that work/life balance should be easy to achieve. That's why we share the cost of benefits and offer a variety of programs, resources and support you need to bring your full self to work and stay present and committed to the people who matter most - your family.
Learn all about U.S. Bank employee benefits, including tuition reimbursement, retirement plans and more, by visiting usbank.com/careers.
EEO is the Law Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal EEO is the Law poster.
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U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.