U.S. Bank UXDesign Content Specialist/Strategist - Wealth Management in San Francisco, California
At U.S. Bank, we're passionate about helping customers and the communities where we live and work. The fifth-largest bank in the United States, we’re one of the country's most respected, innovative and successful financial institutions. U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.
A core element of the transformation of the Wealth Management business is developing digital solutions to increase customer satisfaction, create efficiencies, and enable growth in revenue and market share. U.S. Bank is a dedicated to creating an intuitive, engaging, and accessible digital experience. To accomplish this, we are seeking an experienced highly motivated Content Strategist to work in conjunction with our digital product owner and drive the creation and ongoing enhancement of our online and mobile Wealth Management experience.
We are looking for candidates who are passionate about improving the experience for the customer. They take initiative to thoroughly understand our clients and financial services with a focus on wealth management and investing. The ideal candidate should have knowledge of current digital trends, user-centered design principles, UX best practices, as well as the competitive landscape in financial services and wealth management. They are driven to create usable world-class experiences. This candidate is highly collaborative and can articulately communicate and clearly translate business objectives into compelling and useful content.
Works in a digital environment writing for responsive, multi-device experiences and emails
Collaborates with product marketing, business lines, UX, and Search Engine Optimization peers to create world-class customer experiences
Provides professional-quality content for secure online/mobile banking interfaces, responsive websites, mobile apps, online lead/application forms, marketing pages, and other cross-channel websites
Analyzes and understands end-to-end customer experiences to ensure that all content is consistent in voice/tone/construction and is technically correct
Collaborates and partners with other U.S. Bank content creators/strategists as appropriate to ensure consistent tone of voice and messaging for customers
Writes a variety of digital content as needed, including marketing pages, informational content, navigational elements, form field labels and messaging, error messages, contextual help, alert messages, and FAQs
Assists in gathering requirements and assessing content needs of a given project
Updates content logs, copy documents, and other documentation systems
Provides strategic content recommendations and writing/editing support for product managers, business lines, and other content stakeholders
Works with development and other internal team members on project implementation and launch activities, including stand-up meetings, defect resolution, acceptance testing, etc.
Bachelor's degree, with an emphasis on English, Writing, Technical Writing, Journalism, Content Strategy, or Library Science preferred, or equivalent experience
Five or more years of related work experience
Five or more years of experience in the financial industry, including at least four years of experience in financial services, preferably wealth management and investments
Five or more years of professional experience writing for websites, mobile apps, software, or other digital platforms
Experience with Adobe CMS content authoring, wireframes, and design/prototyping software
Experience working with multiple stakeholders in a fast-paced, deadline-driven environment, with proven ability to respond flexibly to changing priorities
Ability to communicate complex concepts clearly and persuasively across different audiences and varying levels of the organization
Demonstrated ability to write clear, accurate, compelling content that adheres to style guidelines
Strong attention to detail, especially as it relates to complex customer interactions and compliance-mandated content
Ability to problem-solve and work independently when necessary
Experience collaborating with large cross-functional teams
Expert proficiency in Microsoft Office
Experience working with UX, product, technology, compliance, and SEO teams
Take care of yourself and your family with U.S. Bank employee benefits. We know that healthy employees are happy employees, and we believe that work/life balance should be easy to achieve. That's why we share the cost of benefits and offer a variety of programs, resources and support you need to bring your full self to work and stay present and committed to the people who matter most - your family.
Learn all about U.S. Bank employee benefits, including tuition reimbursement, retirement plans and more, by visiting usbank.com/careers (https://www.usbank.com/careers/index.html) .
EEO is the Law
Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal EEO is the Law (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf) poster.
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program (https://www.usbank.com/careers/verification-of-eligibility-for-employment.html) .
Our 74,000 employees work across departments to help our millions of retail, business, wealth management, payment, commercial and corporate, and investment services customers across the country and around the world turn their dreams into reality. Our employees are empowered to create change and drive our future, and we pride ourselves on diligently and ethically upholding U.S. Bank’s best-in-class financial record and legacy of more than 150 years in banking. Most importantly, we put people first, cultivating and treasuring meaningful relationships with the customers we serve, the colleagues we support and the communities where we live and work.