U.S. Bank Digital Analytics Analyst in Minneapolis, Minnesota
At U.S. Bank, we're passionate about helping customers and the communities where we live and work. The fifth-largest bank in the United States, we’re one of the country's most respected, innovative and successful financial institutions. U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.
Job DescriptionJob DescriptionAs a Digital Analytics Analyst on the Digital Web Analytics & Tagging team, this individual will support digital analytics tagging from beginning to end from identifying KPIs, validating tags to developing reports and dashboards within Adobe Analytics. The analyst will sit at the intersection of our partners in the Digital Organization (digital product managers who are shaping the future of our platforms and interfaces for our four customer segments – consumer, small business, corporate and employee), our Technology partners (specifically our Adobe Analytics and Tealium teams who implement tags), and our Reporting & Analytics teams (responsible for assessing performance of our platforms and interfaces across our segments). The Digital Data Analyst is responsible for: - Understanding customer features and guide Digital product owners in thinking through the reporting that will be needed and then translate into necessary tagging implications across our digital platforms and interfaces - Ensuring a consistent tagging approach that enables desired reporting - Validating tagging and usability within both Adobe Analytics UI as well as raw clickstream data – during feature releases as well as any necessary regression testing - Building reports within Adobe Analytics to enable the Digital Organization with initial insights surrounding platform or interface performance - Liaising with the Reporting teams to ensure smooth delivery of ongoing/customer level reporting, analytics and insights - Define business requirements for evaluation and selection of analytics technologies and integration of new data assets - Play an active role with TOS engineers to ensure critical data is available, with quality in the proper platforms with clear SLAs - Working effectively with, Data Governance, IT and risk partners to drive initiatives to completion - Key member of agile team to identify and manage tagging issues or roadblocks through to resolution
The ideal candidate will have a strong understanding and experience with implementation and usage of web analytics and tagging tools – primarily Adobe Analytics, Google Analytics, Tealium, Launch and others. The Digital Enterprise Analytics team sits at the intersection of digital and data – a huge area of growth and importance at U.S. Bank. Come join a team whose mission is to run world-class targeted experiences and analytics to drive digital across the enterprise and to have fun doing it! Basic Qualifications - Bachelor's degree in a quantitative field such as econometrics, computer science, engineering or applied mathematics, or equivalent work experience - Five to seven years of statistics or analytics experience
Preferred Skills/Experience - 5+ years of experience in web analytics, demonstrating a progressive increase in responsibility and scope - Hands-on knowledge of digital data including Adobe Analytics and raw clickstream - Experience in identifying KPIs, developing reports and dashboards, and data visualization - Adept in connecting requirements to technology, uncovering new uses of technology and defining product evaluation criteria - Skilled in translating business questions into analytics requirements - Demonstrated project management and organization skills - Ability to work and thrive in collaborative work environment as well as independently to drive results - Impeccable attention to detail, while being comfortable with ambiguity - Direct experience with analytics technologies such as Adobe Analytics, Google - Analytics, Tealium, Adobe Audience Manager, Adobe Target, Acxiom, Tableau, SQL, Hadoop, R - Experience with testing analytics tags end to end - Experience with working in an agile environment - Experience in the financial services industry is a plus - Strong analytic skills with the ability to extract, collect, organize, analyze and interpret trends or patterns - Demonstrated project management skills - Effective interpersonal, verbal and written communication skills
Benefits: Take care of yourself and your family with U.S. Bank employee benefits. We know that healthy employees are happy employees, and we believe that work/life balance should be easy to achieve. That's why we share the cost of benefits and offer a variety of programs, resources and support you need to bring your full self to work and stay present and committed to the people who matter most - your family.
Learn all about U.S. Bank employee benefits, including tuition reimbursement, retirement plans and more, by visiting usbank.com/careers.
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U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.