U.S. Bank Acquisition Marketing Manager in London, United Kingdom
A leader in the payments industry, Elavon provides end-to-end payment processing solutions and services to more than one million merchants around the world. If you want to make a difference in your life, your community and your world, join us at Elavon. We know our company is only as strong as our people, and we are committed to your professional growth and success. Elavon is part of the U.S. Bank family, a diverse workplace, where we celebrate the individuality of each member of our global team.
Job DescriptionRole Summary
Opayo is seeking a Senior Acquisition Marketing Manager to develop and execute a strategy for customer acquisition through integrated demand generation across all channels – including SEM, paid social, display, content syndication etc.
This is a very commercially focused role and is driving – alongside Sales –significant growth in the SMB and Mid Market segments. So we need someone who is data driven and results focused. The vast majority of acquisition is digital so the Senior Acquisition Marketing Manager is responsible for the Opayo website, digital and social channels. But also is someone who can quickly gain a deep understanding of our buyers’ journey and turn that into delivering the right message to the right buyer at the right time.
Main accountabilities Own the campaign execution plan for new customer acquisition with the goal of generating demand and meeting or exceeding pipeline and revenue targets Full channel acquisition with strong focus on SME digital acquisition through SEM, paid display and social to deliver lead flow, reporting Build brand awareness programmes deployed across multiple channels Website management, including managing for access and conversion optimisation, UX etc Content management, including content publishing, managing content through review rounds, ensuring SEO value etc Develop creative. Work with internal marketing teams and external agencies to develop market leading marketing content, campaign assets and sales enablement assets Development of nurture journeys using marketing automation (Pardot) and lead scoring and management Manage owned and industry event presence from messaging, development and logistics to execution and reporting Responsible for managing, updating, and reporting on the acquisition budget Track, measure, and report on the campaign performance against agreed-upon metrics – leading and lagging – to ensure efficiency of spend and maximisation of lead Work cross-functionally to identify gaps and action plans to course-correct as the campaign execution unfolds Build excellent working including those in Product, Product Marketing, Operations, Legal, and particularly – Sales. And peer networking across Opayo and Elavon marketing Leadership and development of a small internal team of two Management of an extensive agency network including strategic, creative, media, digital etc
Skills, know-how and experience 5+ years of demand generation marketing experience, ideally within the Payments ecosystem Demonstrated success with end-to-end campaign design, rollout, and project management Experience in audience analysis, messaging, content and journey mapping, program development, and measurement Experience with operations and marketing technology implementation and usage - SalesForce, Pardot, Google Analytics, Tableau etc Proven ability to build strong working relationships with key stakeholders and collaborate with different teams to build plans and deliver campaigns. And demonstrable understanding of sales and marketing alignment Strong project management skills including managing internal stakeholders and marketing agencies Experience in working in a multi-national, matrixed organisation to develop marketing campaigns in partnership with multiple sales & marketing teams in remote locations
Qualifications needed Bachelor degree level or equivalent industry experience Marketing professional qualifications (CIM/IDDM) preferred
Benefits: We offer an exciting, fast-paced and diverse working environment with employees of many different nationalities. We provide benefits to help you protect your health and financial security; and give you peace of mind. We also invest in your career growth with development resources that give you the opportunity to stretch and shine.
This is an Elavon posting. Elavon is a part of the U.S. Bank family.
U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.