U.S. Bank Senior Portfolio Marketing Analyst in Hartford, Connecticut
At U.S. Bank, we're passionate about helping customers and the communities where we live and work. The fifth-largest bank in the United States, we’re one of the country's most respected, innovative and successful financial institutions. U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.
U.S. Bank is seeking a Portfolio Marketing Analyst with a primary focus of leading Analytics for our Extend Pay product. U.S. Bank ExtendPay™ Plans provide a new payment option that allows the customer to divide eligible credit card purchases into affordable monthly payments with no interest – just a fixed monthly fee. More information about the product can be found at www.usbank.com/extendpay . The role will also need to contribute toward the success of our portfolio management programs which include Balance Generation, Spend and Get, Credit Line Increase, and E-commerce campaign initiatives. Candidate should be able to collaborate as an independent contributor with cross functional teams to implement strategies across a product or business line. Responsibilities will include the following:
Analyzing data to develop business strategies to maximize returns.
Developing campaign planning and test design for all portfolio programs which focus on improving segment level profitability and optimizing offer strategy at the customer level.
Building the campaign response forecast and performance curves for individual offers and reviewing the details of the final financial results with Finance.
Providing detailed campaign tracking of all marketing programs and presenting results and test vs. control financials to business lines and senior management
Working knowledge of statistical models that included response, incremental sales and revenue, and gamer that are used in campaign targeting. Experience developing the models is not required but the candidate must be able to implement the results of the model development.
Evaluating external data sources from credit bureaus and other vendors to determine their value for targeting models and segmentation.
Successful applicants will exemplify US Bank's ethical principles of uncompromising integrity, respect for others, accountability for decisions and actions, and good citizenship.
Leaders at U.S. Bank consistently demonstrate integrity and ethics, maturity and resilience, and inspire trust and confidence among their teams. Our leaders are strong communicators who promote collaborative relationships, influence others, and value the diversity of backgrounds and ideas among their employees.
Bachelor’s degree or equivalent work experience
Eight or more years of related work experience
SAS / SQL / Oracle Netezza is necessary (R or Python also helpful)
Background in BNPL campaign management and analysis
SME in project planning and organization
Adobe Analytic Environment and other digital tools
Financial Services with credit card experience
5 years analytic experience
2 years experience with business intelligence applications; decision support systems, query and reporting, online analytical processing, statistical analysis, forecasting, and data mining.
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants (https://careers.usbank.com/global/en/disability-accommodations-for-applicants) .
Learn how the way we work at U.S. Bank (https://assets.phenompeople.com/CareerConnectResources/prod/UBNAGLOBAL/documents/Thewaywework-1666895142717.pdf) drives meaningful relationships with our customers and collaboration across the company.
Take care of yourself and your family with U.S. Bank employee benefits. We know that healthy employees are happy employees, and we believe that work/life balance should be easy to achieve. That's why we share the cost of benefits and offer a variety of programs, resources and support you need to bring your full self to work and stay present and committed to the people who matter most - your family.
Learn all about U.S. Bank employee benefits, including tuition reimbursement, retirement plans and more, by visiting careers.usbank.com (https://careers.usbank.com/global/en/benefits) .
EEO is the Law
Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal EEO is the Law (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf) poster.
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program (https://careers.usbank.com/verification-of-eligibility-for-employment) .
Salary range reflected is an estimate of base pay and is for the primary location. Base pay range may vary if an offer is made for work in a different location. Incentive opportunities are available for eligible positions. Pay Range: $112,880.00 - $132,800.00 - $146,080.00
Due to legal requirements, U.S. Bank requires that the successful candidate hired for some positions be fully-vaccinated for COVID-19, absent being granted an accommodation due to a medical condition, pregnancy, or sincerely held religious belief or other legally required exemption. For these positions, as part of the conditional offer of employment, the successful candidate will be asked to provide proof of vaccination or approval for an accommodation or exemption upon hire.
U.S. Bank will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.
U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.