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U.S. Bank Optimisation Strategist in Dublin, Ireland

A leader in the payments industry, Elavon provides end-to-end payment processing solutions and services to more than one million merchants around the world. If you want to make a difference in your life, your community and your world, join us at Elavon. We know our company is only as strong as our people, and we are committed to your professional growth and success. Elavon is part of the U.S. Bank family, a diverse workplace, where we celebrate the individuality of each member of our global team.

Job Description

Location: London

Working model: hybrid

Contract: fixed term (mat cover)

This is an excellent opportunity for an experienced Digital Conversion Optimisation Specialist to join an exciting, innovative and growing brand within the payments industry.

  • You will be responsible for conversion rate optimisation activities and projects across our key European markets.

  • By using data and reporting, you will work to improve website user experiences and increase conversions.

  • You will play a major role in the shaping, development and roll-out of a long term digital CRO strategy.

  • You will be working collaboratively with digital lead generation and marketing team members to plan, develop and execute on conversation rate optimisation projects and tactics that will increase the sales lead volumes coming from our digital user journey.

  • You will be responsible for managing large datasets and reports using platforms like Google Analytics (GA4), Google Optimize, Search Console, SiteImprove, Quantum Metrics, Adobe Analytics, Google DataStudio, Sinequa and Salesforce.

This role will suit an analytical thinker, with experience using AB/MVT tools , and a firm understanding of UI and UX principles to collaborate and inform designers, stakeholders and developers. You’ll be an expert in spotting areas for improvement from both detailed analytics, and your experience in UX. You’ll be a confident communicator with the ability to explain test results in a simple and effective manner. The successful candidate will have previous experience in AB/MVT testing, the ability to identify trends and create hypotheses and testing plans.

Key Responsibilities

  • Drive insight, analysis and decision-making using data from digital analytics tools such as Google Analytics and Adobe Analytics, Quantum Metrics, SiteImprove, Google Optimize, Data Studio and Search Console,

  • Use your analysis skills to discover issues and opportunities for digital user experience improvements including A/B testing

  • Work collaboratively within the wider Digital Enablement team and in-house front-end developers and UX designers to develop, launch and measure new tests based on reporting analysis

  • Provide consultancy on strategies to reduce customer friction and improve funnel conversion rates, revenue and other KPIs and metrics for businesses

  • Develop a CRO Strategy by means of researching best practices and proposing the inclusion of additional software services.

  • Align proposed testing initiatives with clear KPI’s that align with overall business goals and objectives.

  • Measure effectiveness of customer journeys with CRO data

  • Work in a complex environment in a cross-functional team

  • Comfortable managing multiple priorities within tight timeframes.

  • Create and own a roadmap of testing initiatives and digital products, ensuring they are rolled out on time, and deliver detailed performance reports on the back of each.

  • Ongoing sharing of learnings and knowledge about user behaviour into all future digital projects, ensuring customers are represented in every decision the business make.

Knowledge

  • Prior experience of 4+ years of optimizing marketing campaigns

  • Good, practical, understanding of web technologies (HTML, CSS, JavaScript, PHP etc.)

  • Experienced and knowledgeable with CRO tools (Optimizely, Optimize, Adobe Target, etc)

  • Experience with research tools including Quantum Metrics, HotJar, CrazyEgg, Zarget or other similar tools

  • Experience with data and analytical tools including Google Analytics, GA4, Adobe Analytics, DataStudio and Google Search Console

  • Strong analytical capability and a solid understanding of success metrics

  • Experience working in small project teams and meeting strict project deadlines

  • Salesforce Marketing Cloud and Pardot

Skills

  • A good understanding of general UX & UI best practices

  • Experience running A/B conversion optimisation tests

  • Flexibility to work with partners across multiple time zones

  • Excellent oral and written communication skills.

  • Test and learn mindset with strong marketing instincts

  • Demonstrated attention to detail and ability to comprehend complex, technical challenges

  • Ability to work in a high–energy, high intensity and rapidly evolving environment

  • Be highly motivated with ability to thrive in a fluid and demanding environment

  • Fluent in English

Desired

  • Experience and knowledge of the payments industry

  • Business Intelligence platforms such as Power BI and Tableau

  • Graphic design skills

  • Polish language

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants (https://careers.usbank.com/global/en/disability-accommodations-for-applicants) .

Benefits :

We offer an exciting, fast-paced and diverse working environment with employees of many different nationalities. We provide benefits to help you protect your health and financial security; and give you peace of mind. We also invest in your career growth with development resources that give you the opportunity to stretch and shine.

This is an Elavon posting. Elavon is a part of the U.S. Bank family.

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