U.S. Bank Marketing Data Analyst - Remote in Columbus, Ohio
At U.S. Bank, we're passionate about helping customers and the communities where we live and work. The fifth-largest bank in the United States, we’re one of the country's most respected, innovative and successful financial institutions. U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.
Oversees the strategic product management for the Integrated Marketing business line in support of the organization's goals and market needs
Position will be responsible for designing Targeting strategies for Direct Acquisition credit card campaigns by analyzing past credit card acquisition campaigns using various statistical models and other targeting tools
Development of the targeting framework, understanding campaign financial viability and conducting post analytics.
Work with cross functional teams across multiple functions including Marketing Strategy, Modeling, Risk and Finance in designing the selection criteria for multiple business lines
Utilizing various analytical tools (SQL, SAS, Adobe) to optimize targeting for digital and offline channels
Meets product profit and growth goals
Oversees the evaluation of market trends, product development, product position and pricing philosophy
Recommends enhancements to product line to stimulate sales and meet objectives
Ensures products meet state and Federal regulatory requirements and coordinate legal review of all supporting collateral materials and documentation
Bachelor's degree, or equivalent work experience
Four to six years of related work experience
Preferred Skills and Experience
Proficiency in Excel, SQL / SAS is required
Experience in Adobe Analytics or Audience Manager preferred
Thorough knowledge of the assigned business line and technical marketing skills
Strong product management, design and development skills
Thorough knowledge of product/program development, pricing, implementation and strategic analysis
Demonstrated marketing and marketing research skills
Excellent verbal and written communication skills
Strong financial and competitive analysis and computer skills
Demonstrated management, leadership and interpersonal skills
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants (https://careers.usbank.com/global/en/disability-accommodations-for-applicants) .
Take care of yourself and your family with U.S. Bank employee benefits. We know that healthy employees are happy employees, and we believe that work/life balance should be easy to achieve. That's why we share the cost of benefits and offer a variety of programs, resources and support you need to bring your full self to work and stay present and committed to the people who matter most - your family.
Learn all about U.S. Bank employee benefits, including tuition reimbursement, retirement plans and more, by visiting careers.usbank.com .
EEO is the Law
Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal EEO is the Law (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf) poster.
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program (https://careers.usbank.com/verification-of-eligibility-for-employment) .
Salary range reflected is an estimate of base pay and is for the primary location. Base pay range may vary if an offer is made for work in a different location. Pay Range: $78,200.00 - $92,000.00 - $101,200.00
Due to legal requirements, U.S. Bank requires that the successful candidate hired for some positions be fully-vaccinated for COVID-19, absent being granted an accommodation due to a medical condition, pregnancy, or sincerely held religious belief or other legally required exemption. For these positions, as part of the conditional offer of employment, the successful candidate will be asked to provide proof of vaccination or approval for an accommodation or exemption upon hire.
U.S. Bank will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.
U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.