U.S. Bank Sr. Marketing Manager, Strategic Segment Marketing in Atlanta, Georgia
A leader in the payments industry, Elavon provides end-to-end payment processing solutions and services to more than one million merchants around the world. Elavon is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.
The Sr. Marketing Manager, Strategic Segment Marketing is responsible for the strategy and execution of marketing programs that generate and nurture leads for strategic segments. Develops integrated campaigns and programs that support brand awareness and lead generation via digital advertising, ABM, email, retargeting, targeted social advertising, events, webinars, and marketing sponsorships. Works closely with cross-functional teams to design, plan, manage, and optimize integrated digital marketing campaigns. Reports to the Vice President, U.S. Bank Payment Solutions Marketing.
The ideal candidate should have strong knowledge of marketing automation systems, Salesforce and ABM platforms, and understand how to leverage their capabilities to support marketing campaigns and related reporting. Excellent verbal and written communication skills are mandatory along with strong problem-solving skills.
Work closely with strategic segment stakeholders to identify marketing needs and opportunities, and develop strategic and tactical marketing plans to support achievement of revenue goals.
Work with stakeholders to articulate strategic segment value proposition and develop supporting marketing messaging.
Develop thought leadership content to support marketing programs. Identify thought leadership topics with stakeholders and define content plan then outline story for copywriter to develop assets. Work with designers to format in accordance with brand guidelines.
Define, plan, manage, and optimize integrated digital campaigns and ABM programs to support lead generation for strategic segments.
Collaborate with the Digital Marketing and Marketing Technology (MarTech) teams to design and execute digital campaigns that leverage social media, marketing automation, CRM and ABM platforms to reach demand generation and cross-selling goals.
Evaluate trade events, webinars and marketing sponsorships then present recommendations to strategic segment stakeholders for approval. Third party relationship management of marketing partners.
Monitor and report performance by tracking relevant KPIs related to engagement, qualification, leads, and conversions.
Ability to evaluate media performance metrics and recommend adjustments/actions to optimize campaign strategy and performance to goals
Execute nurture programs and retargeting to maximize conversion rates
Work with sales managers on lead management and assignment from marketing to sales
Responsible for managing marketing assets through all business stakeholder, legal and compliance review and approval processes.
Responsibility for managing assigned budget including timely annual/monthly budget forecasting.
Bachelor's degree in business, marketing or related fields.
Five or more years of experience in marketing
Strong knowledge of marketing automation systems, Salesforce and ABM platforms, and understanding of how to leverage their capabilities to support marketing campaigns and related reporting
Familiarity with payments processing and digital payment systems is a strong plus.
Excellent verbal and writing skills.
Strong interpersonal skills to facilitate work with a wide range of individuals and groups
Ability to manage and prioritize multiple concurrent projects with varying timeframes
Strong Microsoft PowerPoint and Excel skills
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants (https://careers.usbank.com/global/en/disability-accommodations-for-applicants) .
Take care of yourself and your family with U.S. Bank employee benefits. We know that healthy employees are happy employees, and we believe that work/life balance should be easy to achieve. That's why we share the cost of benefits and offer a variety of programs, resources and support you need to bring your full self to work and stay present and committed to the people who matter most - your family.
Learn all about U.S. Bank employee benefits, including tuition reimbursement, retirement plans and more, by visiting careers.usbank.com .
EEO is the Law
Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal EEO is the Law (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf) poster.
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program (https://careers.usbank.com/verification-of-eligibility-for-employment) .
This is an Elavon posting. Elavon is a part of the U.S. Bank family.
Due to legal requirements, U.S. Bank requires that the successful candidate hired for some positions be fully-vaccinated for COVID-19, absent being granted an accommodation due to a medical condition, pregnancy, or sincerely held religious belief or other legally required exemption. For these positions, as part of the conditional offer of employment, the successful candidate will be asked to provide proof of vaccination or approval for an accommodation or exemption upon hire.
U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.