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U.S. Bank Digital Media Marketing Manager in Atlanta, Georgia

At U.S. Bank, we're passionate about helping customers and the communities where we live and work. The fifth-largest bank in the United States, we’re one of the country's most respected, innovative and successful financial institutions. U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

Job DescriptionU.S. Bank seeks a highly experienced and knowledgeable resource in the planning, execution, and measurement of digital media campaigns. The ideal candidate will have experience developing and launching strategies that acquire customers, generate revenue, and create awareness. In consultation with U.S. Bank business leads, the Digital Media Manager will lead media campaign planning, execution, and optimization for the new Emerging Affluent Agile Studio, collaborating with other marketing partners and media agency.

Responsibilities: Collaborate with Emerging Affluent Agile Studio, subject matter experts across the enterprise and media agency to develop and execute digital marketing programs.

Lead media strategy and execution across Display, Online Audio, Online Video, Native, Paid Search and Social campaigns.

Manage day to day execution including campaign setup, tag management, trafficking, targeting selections and approvals, in market tests and optimizations.

Optimize and measure marketing tactics for each stage of the customer journey from awareness to conversion, ensuring goals are being met.

Collaborate with data analysts on projections, results, and reporting.

Grow digital program by staying on top of industry trends and innovations and identifying new opportunities.

Understand ongoing changes to digital measurement and impact to media buying.

Develop and implement A/B tests, including but not limited to audience tests, ad copy, calls to action, and landing pages.

Basic Qualifications Bachelor’s degree, or equivalent work experience

6+ years of experience in digital media marketing, preferably with financial services experience

Preferred Skills/Experience: Experience working on Agile marketing teams

Experience working in Google AdWords, Bing ads, SA360 platforms and running a variety of media tactics within those platforms such as SEM and RLSA.

Experience with Display Advertising services and platforms including but not limited to DSP, SSP, and direct publishers

Experience planning and implementing paid social ad campaigns across multiple social platforms.

Knowledge 3rd party digital ad tech such as adservers, site side analytics, DMPs, CDPs and multi-touch attribution.

Clear understanding of how media channels work together to create a cohesive, personalized marketing experience

Outstanding analytical and strategic thinking

Excellent interpersonal, oral, and written communication skills

Strong attention to detail and drive to exceed expectations

Ability to communicate technical concepts to a non-technical audience

Proficiency in Microsoft Office solutions

Benefits: Take care of yourself and your family with U.S. Bank employee benefits. We know that healthy employees are happy employees, and we believe that work/life balance should be easy to achieve. That's why we share the cost of benefits and offer a variety of programs, resources and support you need to bring your full self to work and stay present and committed to the people who matter most - your family.

Learn all about U.S. Bank employee benefits, including tuition reimbursement, retirement plans and more, by visiting usbank.com/careers.

EEO is the Law Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal EEO is the Law poster.

E-Verify U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

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